3 Things You Must Do to Grow Your Martial Arts School

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There are 3 things you must do every week - and sometimes every day in every class - to make sure your martial arts school thrives. Those 3 things are:
Bring in new students retain the students you have Get more from your students

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It is indispensable to the survival of your school that you block off time every week to focus on these 3 things. This might be 1 hour or 1 day. It might be to create a new class, new marketing schedule or for instruction in martial arts administration to make sure you are growing as a martial arts school owner.

Marketing

You should be setting aside time every week to work on growing your school. This does not mean you have to create a brand new marketing plan every week. One week each month you can focus on education. Just like learning martial arts - you are enduringly learning new things, right? The same applies to marketing. Pick up a book, read a blog, read the business section of the newspaper. You have to learn the basics and continue to learn and grow in marketing as well.

Student Retention

Student keeping is vital to any martial arts school. If you get 3 new students but 4 leave then you have not just gone back by a count of 1 you've categorically gone back by 4 because had you retained those students you would now have a total of 7 students. Each week you should be doing things to ensure your students are going to stay in your schedule as long as possible. This could be sending out birthday cards, writing a school newsletter, offering special workshops, learning more about the learner and their house to build a stronger relationship, the list is roughly endless.

Internal Marketing

The last item, internal marketing, is one that is often forgotten. Yet it is critically important. What most small business owners, and most martial arts school owners, fail to understand is that it takes a whole lot more endeavor and money to find a new client then it does to sell again to an existing client. To get a new learner you must spend a lot of time and money finding them and convincing them that your school is what they are finding for and need. It takes much less time and money to sell your current students on a Saturday workshop, or sell them a T-shirt, or get them to take inexpressive lessons.

You Are Not Alone

You do not have to take on these tasks all by yourself. There are many places you can get facts to cut down your learning curve or save time and money by using existing materials. You can get books on marketing, you can ask other martial arts school owners what they do, you can join online forums in places like LinkedIn, or fan pages on FaceBook, you can buy materials from martial arts business or administration companies.

International Martial Arts administration Systems, (Imams) is one such place. We offer a theory that is created of training modules that consistently brings in 4, 5, maybe 10 students every month. We have modules for learner keeping and many many ways to help you with internal marketing.

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