Do you know about - Holiday Marketing Ideas For More Website Sales
Small Business Saturday Facebook! Again, for I know. Ready to share new things that are useful. You and your friends.The good news is that the Holiday Season is a extremely responsive time of year. However, as you know, it is a very competing time, too. Here are some marketing ideas - both online and offline - to ensure that your current customers continue to shop with you and that new customers start shopping as well.
What I said. It is not outcome that the actual about Small Business Saturday Facebook. You look at this article for home elevators what you want to know is Small Business Saturday Facebook.How is Holiday Marketing Ideas For More Website Sales
So just how do you overcome short attentiveness spans and deal seeking, fickle customer nature? Many of these ideas are obvious, but many are also often overlooked. Try these holiday helpers:
Free Shipping - We'll just get this one out of the way first. Free shipping has come to be a holiday staple with a majority of retailers. And, the majority of shoppers are most responsive to this offer. Seventy-five percent of shoppers prefer to shop with online retailers gift free shipping. (Source: Forrester Research).
Start Early - Overcome procrastination and beat Black Friday to the punch with "early bird" offers. Also, note peak dates and give customers a "heads up" on upcoming offers so they'll keep your offers in mind versus your competitors' offers. Peak dates for 2010:
October & November - Previews, Pre-Orders, petite Quantities, and Early Bird specials Friday 11/26 > Monday 11/29 - also known as Black Friday > Cyber Monday Friday 12/10 > Wednesday 12/17 - includes approved shipping aid delivery expiration Tuesday 12/11 - getting it there with 2-3 day shipping service Wednesday 12/22 - getting it there with 1-2 day service Thursday 12/23 - getting it there overnight Friday 12/24 - Email gift certificates Saturday 12/25 - Christmas Monday 12/27 - After holiday sale
Well-Coordinated Campaigns - Many missed opportunities occur because campaigns are disjointed. Focusing your message and consistently executing it in all channels will drive customer response. Use a expert campaign calendar to ensure all your media singing the same song-Search engine marketing, website, email, affiliates, comparison shopping engines, online advertising, catalog/direct mail, magazine, radio, Tv, collective networking, etc.
Online Video - including expert video clips of featured products can growth conversion 10-30% and also decrease returns. Videos engage customers and help avoid high bounce rates at your website. These videos can also be used on blogs (good Seo!) and collective networking sites, so the small venture can go a long way.
Delayed payment or Installments - Especially during these times, delayed payments (eBillme, Bill Me Later) and payment installments are favorite options, particularly on higher ticket items. They are proven to growth conversion.
Gift Guides & Gift Finders - development it Easy is key to holiday shopping. Gift guides by price or type or an interactive gift finder saves shoppers time. It can also help you focus customers on the merchandise that is most provocative and in stock.
Gift Cards - Offer gift cards for easy gift giving. Many customers come to be indecisive because they are overwhelmed with gift choices. Gift cards can overcome this. Also, gift cards delivered by email are a great last petite gift clarification all the way up to Christmas Day! (Extends your holiday earnings opportunity, too.)Gift cards also help introduce new customers to your company.
Social Networking - Audience demographic makeup = which collective network is most relevant. However, Facebook is an easy choice for most marketers. The holidays are the best time to leverage collective networking to build up your network and engage customers who are potentially your most loyal customers. Give these fans and followers your absolute best deals. Think holiday giveaways, too. There are over 150 million Facebook users (Source: Facebook), over 50% are women, and users are beginning to look like the general habitancy as the larger growth has been coming from habitancy over 35 years old (Source: istrategylabs.com).
Give a Gift to the Giver - Coupons, free gifts, free gift cards and other offers are great rewards to give to your shoppers. habitancy like free gifts either to keep for themselves or to pass along as a gift.
Super Hot Daily Offers - For a week or two prior to Christmas, daily offers will keep your website top of mind. By knowing what your customer likes, you'll know the most favorite products to put on sale each day.
Office Gift Giving - Does it make sense for you to promote your products as great gifts for businesses and company people?
Coupons in Shopping Cart - Why encourage your buyers to go out to coupon sites when they are shopping on your site? Shoppers could change their mind when they go to these sites, and you may have to incur extra marketing costs at this coupon sites. Highlight a concentrate of provocative offers upon checkout. These coupons could simply reinforce the offers you already have on your site.
Other ideas that have high potential for the Holidays and any time of year:
Cart Abandonment - apply emails and/or live chat to recover lost sales. Only about 15% of online retailers address shopping abandon carts, with abandon cart email re-marketing converting at 10-20 times more than other emails (Source: Listrack). A Forrester investigate study reports these reasons why 60-70% of shoppers record they abandon carts:
> Shipping and handling costs were too high (44 percent)
> I was not ready to purchase the goods (41 percent)
> I wanted to collate prices on other sites (27 percent)
> goods price was higher than I was willing to pay (25 percent)
> Just wanted to save products in my cart for later notice (24 percent)
Sitewide Web Banners - We pay a lot of attentiveness to home page marketing. However, the home page is typically a smaller share of total site traffic. Flaunt your great offers using sitewide banners. "Slim banners" under top pilotage or other banner formats in side navigation. Web Shopping Cart Upsells/Cross Sells - Relevant items and impulse buys are great ways to growth average order value. Stocking stuffers make great upsells/cross sells. You are guaranteed a lift in average order size and incremental earnings from the first day you implement this one. Even test a more interruptive (vs. Passive) up-sell with a pop-up or roadblock web page as long as there is great value in your up-sell. Refer A Friend - A best kept private to regain customers at the bottom cost and in fact growth loyalty. Repaymen customers with offers when friends they refer come to be customers. Bounce Back Offers - These offers are given to buyers to get them to come back and shop again. Why not start promoting holiday offers in shipping packages in October and November? An after holiday sale could be promoted in your packages, email, point-of-sale, and direct mail campaigns in December. Reward/Points Programs - Increasingly favorite way to growth loyalty is a rewards program. Incentivize customers with extra points/rewards during the Holidays. Website execution - Are there any user interface, user flow, application availability, speed, or other website execution issues? Website speed and pilotage has come to be indispensable in maintaining customer attention. Slow sites can in fact lead to site abandonment. Speed is also now a big factor for natural hunt rankings in Google (Seo).
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