Thursday, August 30, 2012

Creative Selling Strategies 2010

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Winning With Creative Sales Techniques

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I recently had the chance of helping to judge a group of creative sales technique entries for a large distribution company. It reminded me that creativity is now and all the time has been the way to win the sales game in arresting times and situations. Sometimes you utilize modern technology but most of the time sheer creativity is what sets you apart from the competition!

Here are some examples of entries that won the competition. These entries show what has changed and what has stayed the same in creative strategies for selling.

1. Seeing and very successfully selling an off-season product to existing "summer-only" business customers. The unlikeness here was in how the customers were identified and contacted. Historically this would have been by phone or in person but in this case the new contacts and customers came via e-blasts and Facebook. The backup and strengthening feature of the new product promotion however, was still a billboard ad campaign. How can you use technology to attract new customers or promote your creative ideas to existing customers?
2. Recognizing that a competitor's customer was about to lose his existing victualer due to bankruptcy, this salesperson had a new showroom display model of his product delivered...to himself but at the customer's address. When the retailer called to clue him of the miss-shipped box he apologized for the error and promised to stop by and pick it up. When he asked if they would enjoy Seeing the about-to-be-released product version and received a "yes" it was the strong "buy signal" that he had been waiting for. He got the business for the year. This example of creativity would have been a winner in the past just as it was in 2010. What unexpected or superior things can you do to open the door or attract your inherent customer's attention?
3. Taking benefit of his bi-lingual abilities this salesperson appealed to his small assistance contractors (with counter card displays in Spanish) and asked for leads to other similar businesses in the Hispanic community. He offered supplementary keep and/or leads and spiffs in replacement for new contractors signed up. That first agenda was so successful that he added a second level to the agenda for referrals to other contractors in separate businesses. That was also a success. What strengths and/or unique talents can you utilize to take business away from your competition?
4. Seeing a high profile name or event to tie your promotion to is (and all the time has been) a creative way to have promotions recognized and get response. During the World Cup soccer finals in South Africa this European rep named his July promotion after the country's coach and team and alluded to their earlier-than-necessary demise. Because the event had everyone (including all of his customers) talking his promotion gained a bit of notoriety and was a huge success. He doubled his business from the previous year's promotion. What are habitancy reasoning and talking about could help you set a timetable for your promotions?
5. Creating unique reports to continually remind customers (and field sales people) of an on-going promotion. This sales owner created unique and customized computer reports, simple but effective, that could continually be e-mailed to his field sales habitancy and their customers. The reports indicated advance made and unit sales still required to attain previously agreed to sales increase incentives. The promotion was the most successful ever with his sales town achieving more than duplicate any other center's gains. How can you use customized computer reports to remind customers of how they can accomplish success in a promotion?
6. Doing night-time, updated sales techniques training and contribution customized presentation booklets for a retailer's whole floor sales staff (as well as contribution Saturday deliveries) was how this jobber sales person took 100% of the business away from his competition. The cheaper had stalled sales and a new round of sales training plus customized presentations rejuvenated this customer's consumer-business. What unique training can you offer that will help a customer gain sales in a depressed economy?
7. Being creative about how products are assembled, packaged and delivered can sometimes increase volumes because of shared savings. This sales person worked with a customer and created a check with order process that, coupled with a 12 model cookie-cutter program, was able to reduce costs for the jobber and the retailer. When these savings were passed on to the buyer business increased dramatically. How can you find creative ways to save costs and pass the savings on?

No matter how much technology changes our daily lives and sales presentations, creatively solving a question for a customer is still the winning combination. How can you help a customer gain lost sales? Find the sass and win the game!

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