Wednesday, July 18, 2012

Promote Local Singles Events For Fun and profit

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Even in the age of internet dating, singles events remain a favored recipe of meeting new people. Of course you can really find such singles events in your local area just by Googling for them. They are also often advertised in local and city-wide newspapers.

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But they can be quite expensive, and a less than ideal environment for meeting new people. They often have an atmosphere lacking in warmth and music plays loudly and incessantly, which makes it harder to talk to others!

This unfortunate situation is generally due to the organizers wanting to make lots of money from the exercize and cramming in as many people as possible. And more doesn't necessarily mean better.

The key is to attend smaller, quieter events. But these can be hard to find. So why not be bold and design an event yourself?

The first thing to do is find a venue. Of course there are numerous halls that you can hire. But then you'll have to fork out quite a bit, and probably hire staff as well. You'll be treating the event as a company proposition from the get go. And that can take the fun out of the experience.

So why not just contact one of your local pubs? Tell the boss that you are hoping to have a singles get-together and will take care of all the advertising. There'll be no cost to him, and he will be profiting from the guests buying drinks, so chances are that he'll be more than happy for it to occur. He might even offer to help by cordoning off an area.

Most pubs have quarterly entertainment slated for Friday and Saturday nights, so these are probably not advisable. Choose a dissimilar night, like a Tuesday, Wednesday, or Thursday. This means that you can have a quiet setting, with an area of the pub pretty much to yourself.

So, you've got a venue. Then you have to advertise the event.

There are free listings in most local papers that you can use. But one of the most effective methods is a flyer drop. people are much more likely to attend an event held locally that they can walk to, particularly if they'll be drinking. If it's free or cheap, they'll be even more likely to go. So, just distribute the flyers in the area surrounding the venue.

Remember also that there tend to be more single people living in units than houses. So place your flyers mostly in apartment block letterboxes. If the area you have chosen has lots of such buildings, this is doubly beneficial. One, you'll get a higher response rate. Two, you'll get them distributed a lot quicker than in an area where most dwellings are standalone houses.

You can really create the flyers with any word processing program. Photocopies are fine, and you can get printing done for as low as 2 cents a flyer. So will get you 2000 flyers. That sounds like a lot, but if you do unit-rich areas, it shouldn't take you more than 3 distribution sessions. Spread over a join of weekends, that's really achievable. And even if only 1 in 100 people shows up - a conservative assessment - that's 20 people at your event.

That should be enough. But you can advertise on the internet as well. Public networking sites such as Facebook and MySpace are great for launching events. There are also many free classified sites that have sections for events. As long as you submit the details a join of weeks in advance, at any such sites, you're bound to get some response this way too.

If you do even half of the advertising described above, you're sure to get a nice little crowd in.

Okay, the task requires some time and endeavor and a bit of your own money. But you probably would have to spend a similar whole going to a singles event organized by person else! And that cost can be recouped if you decide to payment a small fee, anyway.

Organizing just one such small, low key event means that you'll have a good idea of just how much you'll have to do to pull off a bigger one. This is particularly useful if you intend to make some money out of promoting such events, and not just hold them for fun.

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