Email marketing has changed through the years. Back in the late 90's when I came online we worked with something called Major Domo. This was the starting of mailing list management. You would have this set up on your own domain and send emails to everyone who belonged to your 'list'.
To subscribe habitancy didn't fill out a form, they had to send a message to the Major Domo on your server and say, "Subscribe". To unsubscribe, do the same thing but with "Unsubscribe".
Major Domo in Latin means "Head Of The House" and this is what you became when you sent out an email to the habitancy who were on your house list. Unix/Perl based list administration is how we built our first house list with our kitchenware business. We later created a second list with our online vitamin stores. Then we had a fast growing list with habitancy who were on our Bread manufacture Forums and subscribed to receive not only updates on the forums but also weekly and sometimes daily recipes that we sent out.
Groups grew beyond Major Domo into the beloved Yahoo List Groups and then Bulletin Board systems. This is when moderation and exclusively for real began to stick. If you were 'admitted' or 'approved' to a list you were given correct guidelines to result and in turn for adhering to these guidelines you were given access to quarterly email updates, member interactions and 'insider' information.
Ezine Newsletters became very beloved and in the starting of their usage were strictly text files shared with exclusive subscribers. Many were paid for Ezines and they were something that you for real took seriously when it arrived. Our Kitchenware firm published a twice weekly Ezine. When it became inherent to add graphics, side bars, html linkage and more to Ezines our firm soared.
Today email has been sorely abused and misued by habitancy who are not running legitimate businesses. They are also sorely misused by habitancy who don't perceive they are a legal form of transportation in the year 2010.
Think twice the next time you threaten, harass or send man an email that could be used against you. It's not accepted to tell man to go to somewhere in a vulgarity online, in emails or even on Facebook Direct Mail. Anytime you write anything to anything it is a legal form of transportation online. Court orders, lawsuits for child withhold and more are now sent through public Media. The occasion they are opened it is considered, "delivered".
Email sure has changed in the years I've been online!
It's important to know how habitancy view email, what makes them open it and read ferociously through something... Or hit delete.
Speaking in a conversational tone is all the time best. Being overly casual can be frowned upon. The goal is connecting with your audience and giving them your best in each email.
There will all the time be habitancy who say they don't want quarterly emails, would prefer to not have things sent commonly to them. But as giant Email Marketers like EarlyToRise.com, StrategicProfits.com and others have discovered- if you get it right you're opt outs rate will for real be a good sign of man who shouldn't be reading your emails anyways.
Here are a few tips when writing emails to your clients and customers.
1. Make sure the subject line is not over the top professional.Most habitancy open up corporate emails last, like to hear from friends and will scan emails for the most catchy subject line. How many of you have read through our emails in the middle of your work day because the subject line caught you off guard?:) Don't be obnoxious or rude. Look through some of your personal emails sometime today. Do you see why personal emails tend to get opened more quickly?
Examples are:
Pictures you were waiting for!
Re: Meeting me on Saturday night
Just a quick question.......
These are great tips for writing emails that get opened. Read through all of the personal emails that you have received this week and see if any of them could be used as the subject line in your next sales campaign.
2. Don't use all caps in emails. Ever. Even if you're trying to make a point, either writing to man in a sales campaign, through an Ezine or if it's just a personal email, do Not Write To man With All Caps. It is still interpreted as yelling. No one wants to open emails where man is yelling at them in the subject line. As a matter of fact the kind of response you'll get is more like, "What the heck do They want?!" than a arresting "I have to go read that" if you use all caps. Stay away from them.
3. No need to announce who you are in every particular email.I've seen small businesses, large businesses and even freelancers make this mistake. The subject line or chance statement in the email sounds more like a legal request for retrial than something I can't wait to read. Have you ever seen an email that started out like this? "You are receiving this email because you subscribed to our email list. If you don't want to receive this email you can unsubscribe at the bottom of this email with the accepted link." That sounds more like a crotchety old man than man you can't wait to read! It also sounds like man trying to cover their butt more than serve their clients with good content.
There's no need to put in the subject line [Email from Sandi Krakowski] with every email you send out. Do you have a friend who does that regularly? I didn't think so. Don't do it in your firm either.
Remember that email is a hidden place where friends, house and things I love hang out. If you send me stuff that gets on my nerves I'm gonna unsubscribe from you.
Don't talk at me or to me like my teachers used to. Most people, even the smart ones don't dream all night about feeling like idiots as their teachers stood at the front of the room talking at them. So don't talk at your customers and clients, talk with them, even in email.
Make your emails fun! Be yourself! Who else do you know who sends out pictures of herself with hot pink hair! *heehee*...
Be sure that one voice is coming through on your emails. Don't outsource your voice. This is a big mistake habitancy make once they get successful. It would be for real hard to sound just like me. There are associates that were started by the Ceo writing very personal emails, building rapport and getting to know the clients... (very similar to our company).... And then when they get hugely flourishing the email writing is outsourced.
Yikes... Big mistake.
The only time this works is if man can expert the art of mirroring the Ceo. So be very meticulous when you outsource email content.
Don't be afraid to send an occasional personal email. Wish your followers well. Tell them to enjoy their weekend. Open your heart to them..... They will open their heart to you.
Relationships are more than a buzz word when it comes to for real good marketing. It means that I take it very serious when you do firm with me and having a association with you is very important to me.
While you won't be able to please everyone through email or in any firm for that matter, you will have fewer Opt Outs and complaints if you result some of these guidelines as you build your list of email clients. Concerned in learning how to write auto responders, emails and more that convert? Check out our most recent On demand learning classroom.
Email Marketing Do's and Don'ts
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